According to a survey held by Gartner, there is an increasing gap between businesses which have already taken digital initiatives and those which are still under the planning stage. While the gap continues to widen, the survey shows that digital business leaders are way ahead… Read More
Kaspersky Lab has expanded its presence in the Kingdom of Saudi Arabia to bring its technologies closer to customers and partners in the country. Together with local partner Miatech, the company has established a dedicated team of specialists at the office in Riyadh. The announcement… Read More
As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start. The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry. The program aims to collapse… Read More
Former tennis star, Martina Hingis, has become the new Brand Ambassador of Asian Direct Selling Company, QNET. She will also be representing QNET brand in India and will be participating in certain sporting activities. Ms Hingis will play a leading role in enhancing QNET’s brand… Read More
Zee’s Word Adventures is the latest app in AppyKids Arabic Learning Series for children. The app is an educational Arabic/English game geared towards older children, ages 5 and above, who are learning how to read, write and spell words in Arabic. This is the third… Read More
Prestige Wealth Solutions (PWS), a wealth management firm has appointed Brazen to handle its PR & Content Marketing. Brazen will be increasing the brand awareness and equity of PWS through a strategic blend of targeted PR, social media, and events aimed at high net worth… Read More
Daimler, a manufacturer of commercial vehicles and producer of luxury cars such as Mercedes-Benz, AMG and Maybach, has retained Resolution MENA for its SEO account in the Middle East. Despite the recent appointment of a new media partner after an international market review, the vehicle manufacturer… Read More
eMarketer, in collaboration with Starcom Mediavest Group (SMG), has released an annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide. Speaking on the collaboration, eMarketer President Lisa Church said, “Media usage by channel, and by demographic, in key markets around the world is… Read More
Governments across the GCC are focussing on innovation for creating smarter cities, which was evident at the recently held 4th GCC Government Social Media Summit. Held under the theme of “‘Leveraging social networks to drive government innovation and create smart cities’, the event highlighted the importance… Read More
Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring… Read More
