Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have zeroed in Starcom Worldwide, part of Starcom Mediavest Group, aas the group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP… Read More
How many times have you read about a big brand ‘blunder’, where you cringed and thought, ‘could they not have just checked with someone in their local team?’ Nike had to recall thousands of products when a decoration intended to resemble fire on the back… Read More
With a young and tech-conscious population, Turkey has been moving in the direction of a start-up hub for years, with innovative technology and unique ideas emerging in Istanbul before anywhere else in the world. These trends have been recognised by international capital firms, who have… Read More
Avaya, along with Middle East Telecommunications Company (METCO), has been selected by Talabat.com, an online food order and delivery portal in Kuwait, to implement their multi-channel contact centre solution. Following a search for a solution that could integrate with existing infrastructure and support business growth,… Read More
T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More
The Director General of the Abu Dhabi Chamber of Commerce and Industry (ADCCI) has spoken out on the private sector’s contributions to the economy of Abu Dhabi, as well as revealing exactly what the organisation is doing to support private sector enterprise in the largest… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Mr Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400… Read More
Honor, the smartphone e-brand from Huawei, has appointed Impact Porter Novelli (IPN) as its PR agency operating in the GCC region, effective immediately. Multiple global PR agencies were invited to partake in a competitive pitch. The appointment will see IPN join its Omnicom counterparts PHD… Read More
Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
