The J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, have launched content marketing unit Colloquial. The joint venture brings together the creative talent of J. Walter Thompson with the publishing and audience development experience of Group SJR. Colloquial will build publishing environments… Read More
It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More
In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More
In the noisy and crowded world of marketing, the biggest challenge is to be exceptional. With the consumer constantly bombarded with marketing messages, marketers have to find a way to breakthrough the noise to attract consumer’s attention. It is in this context that marketers have shifted from campaigns… Read More
Content creators Image Nation has partnered with Discovery Communications, one pay TV programmer, to create and launch a new Arabic language TV channel for the Middle East and North Africa. ‘Quest Arabiya’ will be free-to-air and will go live in the final quarter of 2015.… Read More
Not so long ago, advertising was the easiest way to reach out to consumers. Short messages in videos and images was all that was needed for the connect and for building brands. But in the last few years, there has been a paradigm shift in the… Read More
In today’s competitive market, where mainstream brands are pushing into premium category and traditional luxury fashion moving into mass market, it is necessary for real luxury to distinguish itself and retain its mystique. Manal Khater, Regional Strategy Director, Atelier at Leo Burnett is of the… Read More
With more and more consumers owning and using smartphones than ever before, brands need to embrace technology to put their brand message across to consumers on different social mediums. While brands have jumped into the foray, luxury brands have been hesitant in doing so. High-end… Read More
Storytelling is an integral part for brands to deliver their message to the end consumer. Stories that are passed around on social media about a brand can be powerful in shaping up mainstream perceptions. Finding the human story for any luxury brand creates an emotive… Read More
As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More
