With the region’s broadcasters and media partners increasingly looking at ways to set themselves apart from the competition, there is a growing focus on how they can offer a unique experience and provide consumers with compelling editorial content. According to global ICT consulting firm, International… Read More
The future of brands is seamlessly connected to how far marketing professionals utilize the power of digital video in their campaigns. In a panel discussion on the “Future of video for brands and media”, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan,… Read More
What seems to be good news for car lovers, Lebanon based W Motors – the makers of the $3.4 million Lykan HyperSport car, which rose to fame after being featured in Fast & Furious 7 – is soon going to start the first super-car manufacturing… Read More
BECO Capital, a venture capital firm focused on technology investments in the MENA region and the GCC in particular, said that over 10 local technology start-ups are expected to exit in the next three to five years, with a handful of them having the potential to… Read More
Sojern, travel’s data-driven performance marketing engine has announced the opening of a new office in Dubai. The decision came following the steep demand for performance marketing solutions in the Middle East along with explosive growth in its European locations. Stewart Smith has been appointed as… Read More
The seismic shift in the way in which brands and consumers relate to each other has unsettled marketeers schooled in classical media. From social networking and mobile commerce, to device proliferation and constant connectivity, the ‘digitization’ of our daily lives has brought a massive change… Read More
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is expected to grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. The ad spend is… Read More
The Tunisian team topped the Global Mobile App Challenge that took place following the Mobile World Congress in Barcelona. The competition, supported by Ooredoo, saw a total of 24 teams from 18 countries competing. An impressive seven teams from the Arab world took part, representing… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
