“There cannot be a better time to enter MENA“: My team and I have heard this enough number of times in the last few months to give us the confidence that there is a clear opportunity for a publication like ‘The Arabian Marketer’ (AM) to become a part… Read More
Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
The Arab Social Media Award (ASMA), an initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, will be held on February 23, 2015. The award that was announced in June 2014, recognises the most important… Read More
JCDecaux is gearing up for a change of guard in its Middle East operation. The outdoor agency’s Director of Mergers & Acquisitions and Development, Martin Sabbagh will now lead the company in the Middle East after being appointed as the new CEO for the region.… Read More
Turner Broadcasting has promoted Tarek Mounir to the newly created role of General Manager, Turkey, Middle East, North Africa, Greece and Cyprus. Reporting to Rani R Raad, Turner Broadcasting Managing Director for the region, Mr Mounir will have oversight for all operational and business functions… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
Facebook is leveraging the holiday season to create some more excitement towards its Messenger app that has recently crossed the 500 million user mark. Messenger users will have access to a new range of holiday stickers. The Messenger app, a part of Facebook’ multi-app strategy,… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
