After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
It was indeed the end of an era as Microsoft took over Nokia mobile brand. Microsoft closed a $7.2 billion deal and acquired Nokia Mobile Devices and Service Business. The acquisition led to the shutdown of Nokia brand which was once the first ever mobile… Read More
The President of Sparkling Brands & Strategic Marketing, Coca-Cola North America Wendy Clark has become the first ever marketer Jury President for Cannes Lions International Festival of Creativity. In the past, it has always been an agency head that has been appointed for a Jury… Read More
French advertising holding group, Publicis Groupe, has acquired digital firm Sapient at a steep cost of USD 3.7 billion. The acquisition has come months after Publicis fall off with the Omnicom Group and seems to be a bold step to jump start it’s digital growth… Read More
