The total number of entries in Outdoor Lynx is 213, in comparison to the 229 entries received in 2014. There are 40 entries that have made it to the shortlist. Of these, Y&R Dubai has cornered seven entries. There are six each from Saatchi &… Read More
From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson. ADVERTISER ENTRANT COMPANY COUNTRY AGENCY… Read More
There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More
Leo Burnett and Flip Media have been awarded the creative and digital duties for OSN respectively. The Pay TV zeroed on the two agencies after following a pitch process which included Impact BBDO and TBWA. The creative and digital mandate has been handed over in… Read More
The Dubai-based office of leading international communications agency Plus 1 Communications (P1C) enters 2025 with momentum, reinforcing its growth and excellence with talent acquisition and promotions. Building on a successful year of industry recognition and strong, long-term client partnerships, the agency continues to thrive, expanding… Read More
The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s… Read More
In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience,… Read More
BPG (part of the WPP Network), an ‘integrated by design’ agency in the MENA region – BPG has announced senior-level appointments to drive the agency’s renewed focus on customer experience, in addition to hires across PR, media, UX, content and creative. Research by Gartner has… Read More
TBWA\RAAD today announced the appointment of Rafael Lavor as it new Head of Strategy. Lavor will be responsible for leading the agency’s planning team and its strategy discipline in the region, across all clients and brands. This appointment signals continued investment in strategy and planning… Read More
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. The annual study, now in its ninth year, is based on… Read More
