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How Marketing Automation And Creation Fit Together

How Marketing Automation And Creation Fit Together

6 years ago by Markus MaczeyAdvertising

When it comes to programmatic advertising or marketing automation in general, media and or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation… Read More

Effectiveness Of Automated Ad Campaigns

Effectiveness Of Automated Ad Campaigns

6 years ago by Moustafa MahmoudAdvertising

In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge. This makes sense when you think of the nature of running an online business versus an offline one. If… Read More

Effective Measure Adds More Audience Data Segments For Programmatic

Effective Measure Adds More Audience Data Segments For Programmatic

7 years ago by Sana MahmudDigital

Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

Digital Marketing, Ecommerce Gateway To The New-Age Advertising

7 years ago by Sana MahmudDigital

When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More

Do Women Make Better Leaders Than Men? #AgencyVoices

Do Women Make Better Leaders Than Men? #AgencyVoices

7 years ago by Elie KhouriAdvertising

The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More

Epica 2016 To Debate When Advertising Becomes ‘Artvertising’

Epica 2016 To Debate When Advertising Becomes ‘Artvertising’

7 years ago by AM News DeskAdvertising

Epica’s full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam on November 17, is all set now. The subject of the conference is ‘From Advertising to Artvertising’ What is the purpose of art in today’s creative industry?… Read More

Facebook Adds WhatsApp Power To Targeted Advtg

Facebook Adds WhatsApp Power To Targeted Advtg

7 years ago by Sana MahmudDigital

After Facebook and Instagram, its now WhatsApp’s turn to be used for targeted advertising. For now, only data from the platform will be utilized for advertising. The mobile messaging app will give user information including phone numbers to its parent company Facebook, as part of plans… Read More

Facebook Launches App Optimization For Businesses

Facebook Launches App Optimization For Businesses

7 years ago by Sana MahmudDigital

When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More

Microsoft And LinkedIn: A Marriage Made For Business

Microsoft And LinkedIn: A Marriage Made For Business

7 years ago by Boye BalogunContributors

  As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More

Live Streaming Platform, YouNow, Launches In ME

Live Streaming Platform, YouNow, Launches In ME

8 years ago by Sana MahmudDigital

Live streaming platform YouNow has expanded to the Middle East. The website and mobile app enables real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue. “YouNow is an opportunity for the world to see what the Middle East… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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