Epica’s full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam on November 17, is all set now. The subject of the conference is ‘From Advertising to Artvertising’ What is the purpose of art in today’s creative industry?… Read More
After Facebook and Instagram, its now WhatsApp’s turn to be used for targeted advertising. For now, only data from the platform will be utilized for advertising. The mobile messaging app will give user information including phone numbers to its parent company Facebook, as part of plans… Read More
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More
As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More
Live streaming platform YouNow has expanded to the Middle East. The website and mobile app enables real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue. “YouNow is an opportunity for the world to see what the Middle East… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
Fresh from a big win at the recently concluded Dubai Lynx International Festival of Creativity, where it was crowned Agency of the Year, Impact BBDO’s Regional Executive Creative Director Fadi Yaish, is already neck deep in ensuring that his agency continues its path of delivering… Read More
And there would be some who would stop reading this opinion right from the headline itself. It is true that our industry has formed a habit of either looking at politically correct replies or skirting issues of any kind of bias. The J. Walter Thompson… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
