The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
Deesch Papke has been appointed as Group Managing Director of the wholly owned subsidiary importer organization, Audi Volkswagen Middle East (AVME). With over 10 years success as CEO of Porsche Middle East and Africa, South African-born Mr Papke, oversaw a period of growth for the… Read More
Audi Middle East has appointed Carsten Bender as Brand Director. Operating from the AVME regional office in Dubai, Mr Bender will be responsible for driving the growth across 11 countries in the GCC and Levant for the Audi brand. Key to this will be to… Read More
Among the 20+ automotive brands tracked within the GWI survey, it’s Audi that car owners are most likely to describe as high quality, with BMW and Mercedes-Benz also scoring highly on this metric. Yet while German automotive brands dominate the top 5 when it comes… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
