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Benjamin Ampen

Twitter Appoints Head Of Video Solutions For MENA

Twitter Appoints Head Of Video Solutions For MENA

6 years ago by AM News DeskDigital

Twitter has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa (MENA) region underscoring the platform’s commitment to providing unique video content solutions to advertisers. Ms Billingham’s role will be to introduce Twitter’s suite of video solutions to key… Read More

Twitter Bolsters Self-Serve Ad Platform For SMBs In MENA

Twitter Bolsters Self-Serve Ad Platform For SMBs In MENA

6 years ago by AM News DeskAdvertising

With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in the Middle East & North Africa (MENA) today for SMBs by offering a new payment method via credit… Read More

Twitter Ups Its Live Sports Proposition With #YallaGoal

Twitter Ups Its Live Sports Proposition With #YallaGoal

7 years ago by Zeba MahmudDigital

Not even a month has passed and a second live show from Twitter is already on the cards. The social networking platform has partnered with Goal for a live sports show, ‘#YallaGoal’. Leveraging the audience interest and engagement expected in the 2018 FIFA World Cup,… Read More

Emaar, Twitter Partner For NYE With #LightUp2018

Emaar, Twitter Partner For NYE With #LightUp2018

8 years ago by AM News DeskDigital

Emaar Properties and Twitter are partnering to live stream the New Year’s Eve (NYE) festivities in Dubai to a global Twitter audience for the second consecutive year. The live show will air from Downtown Dubai on December 31 and will be available worldwide to Twitter’s… Read More

How Twitter Is Addressing The Online Video Advertising Challenge

How Twitter Is Addressing The Online Video Advertising Challenge

8 years ago by Sana MahmudDigital

There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More

VW, Twitter, Brndstr Partner To Create Region’s First Auto Bot Service

VW, Twitter, Brndstr Partner To Create Region’s First Auto Bot Service

8 years ago by Sana MahmudDigital

Volkswagen Middle East and Twitter have launched a pilot program featuring a bot service to allow for speedier and more personalized responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced… Read More

Leadership Change @TwitterMENA As Ben Ampen Takes Charge

Leadership Change @TwitterMENA As Ben Ampen Takes Charge

9 years ago by Sana MahmudDigital

As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More

Tête-à-Tête With Twitter’s Benjamin Ampen @Cannes Lions

Tête-à-Tête With Twitter’s Benjamin Ampen @Cannes Lions

9 years ago by Sana MahmudAdvertising

As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More

Why A Successful Content & Platform Marriage Matters

Why A Successful Content & Platform Marriage Matters

9 years ago by Sana MahmudDigital

For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More

Video & Content: Beyond Just Buzzwords

Video & Content: Beyond Just Buzzwords

9 years ago by Sana MahmudDigital

For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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