GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
The BPG Group has restructured its business to strengthen its offer to marketers and to ensure that it becomes a nimbler, sharper focused and contemporary agency. The changes mean the creation of a new group-wide strategy and business development team; appointing new leadership in the… Read More
BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote the literary event. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
Mass media was born out of the need to connect with a wider audience. However, since the launch of the first recorded newspaper in 1690, radio in 1906 and TV in 1926, mass media has been all about one-way communication. The advent of digital media… Read More
