The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Majority of UAE consumers are now in less committed relationships with their favorite retailers than ever before, with only five percent feeling devoted towards their preferred retail brands, according to the global loyalty marketing agency, ICLP’s recent study. Devotion, which is a factor of how… Read More
UM Labs, the innovation and technology division of UM MENA, will soon release 3 novelty playbooks aimed to helping partners stay on the know when building innovative brands in the media and marketing world in MENA. These books will cover wearables, proximity marketing and the… Read More
Over the past few weeks the Pokemon Go craze has swept across the globe as the new hot “thing” for everyone to do irrespective of age, gender or location and this augmented reality mobile game has certainly caused a stir in media circles with stories… Read More
“The Secret of Change Is to Focus All of Your Energy, Not on Fighting the Old, But on Building the New”- Socrates In today’s unforgiving world, survival of brands has become increasingly difficult. Brands need to constantly adapt to their surroundings. While the ‘survival’ of… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
People have become immune to advertising efforts. Brands today tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. As an industry, we often discuss brands and the way they connect with consumers… Read More
