Out of the 294 entries that were shortlisted in the Media Lions category at the Cannes Lions International Festival of Creativity, quite a few agencies in the MENA regions managed to clinch a place competing now for the final lap for Media Lions. Geometry Global Dubai (Geometry… Read More
One of the most popular works from Memac Ogilvy Dubai, ‘The Autocomplete Truth’ is the only work from the Middle East and North Africa (MENA) region that has made it to the Cannes Lions International Festival of Creativity. The Autocomplete Truth, which raises the issue of gender… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
Some of the biggest corporates in MENA are crafting strategies to better connect with the Arabian and the African consumer. If there was one underlying thread across most advertising messages seen in the year, it was the attempt from brands to own higher ground in a… Read More
“We are moving from a world of disruption to a world of discovery,” remarked the Chief Creative Officer at Facebook, Mark D’Arcy, as he observed how marketers have the power to be in front of the people they want to connect with, through their mobiles. With the consumers’… Read More
The Cannes Lions International Festival of Creativity has announced that former U.S. Vice President, Al Gore, will be honored with the Cannes LionHeart Award at this year’s Festival. “Its incredibly humbling to be able to give the Cannes LionHeart to a man that had achieved… Read More
Following a global call for content, Cannes Lions has issued an opening volley of speaker names for Lions Innovation – the new two-day ‘festival within The Festival’ that fuses data, technology and ideas. The speakers will be part of an avant garde programme that explores,… Read More
