People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
The Coca-Cola Company recently extended its award winning ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in the Kingdom of Saudi Arabia. Launching the campaign on social media, Coca-Cola released a video on YouTube featuring two iconic Saudi football legends who… Read More
Coca-Cola’s recent Ramadan campaign highlights the issues of inequality and attempting to abolish prejudices. While the issue is a hot topic for discussion around the world, Coca-Cola has joined the conversation with its latest social experiment (called ‘Remove labels this Ramadan’) by removing its own label,… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
With only three days left for the Dubai Lynx International Festival of Creativity to kick off, it is about time to take a closer look at the region’s top work that is competing for the Lynx. With messages that go beyond advertising, and bring out… Read More
Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol,… Read More
