Online channels are constantly changing the face of ecommerce, and the likes of mobile and social media are playing an important role in this. This is supported by a parallel access to data, where industry leaders are constantly looking at ways to put data into… Read More
As the next step in its journey to build a high performing and open commerce marketing ecosystem, Criteo has further bolstered its Criteo Commerce Marketing Ecosystem (CME). Launched in August 2017, CME is a network of tens of thousands of retailers, brands, publishers, centered on… Read More
In its latest report co-authored by Gartner, Criteo brings the best practices and technology solutions marketers and retailers are utilizing to create a seamless, personalized customer experience. Heightened customer expectations, declining loyalty, compressed margins and an explosion of consumer choice have created a viciously competitive… Read More
Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More
Industry experts are often asked whether creativity can keep in pace with the evolution in media, especially as marketing technology has sharpened the ammunition available to media, making it more efficient and cost effective. Criteo has attempted to find a solution in Kinetic Design that… Read More
Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform. “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing… Read More
Ecommerce in the region is growing, promising the rise of an industry that has changed business dynamics in markets such as China and India. There are some trends and innovations in ecommerce and the attribution strategies that are transforming the sector globally and locally. Criteo… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
