Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More
Live streaming platform YouNow has expanded to the Middle East. The website and mobile app enables real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue. “YouNow is an opportunity for the world to see what the Middle East… Read More
Consumer behavior today is largely being shaped by the exponential growth of technology, which in turn is contributing significantly to the complexity of modern marketing. The world has never been more connected, but audiences are fragmenting and the flow of data is empowering organizations at… Read More
In a tough year, marketers need to pool all resources at their disposal to create a strategy that is both efficient and effective. For achieving the latter, the most crucial component is the right content that is relevant both in creation and distribution. Even though… Read More
Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
