In a UAE first, Abu Dhabi Media Company (ADM) has commenced a live broadcast of media business continuity on du media cloud services. By being the first in the region to run a live broadcast embracing next generation cloud based unified IP infrastructure to deliver… Read More
The ongoing GITEX hosted some of the most forward looking technologies that promise to make an impact on all aspects of business, economy, payments and even marketing in the Middle East & North Africa (MENA) region. Some of the headlines include new launches from the… Read More
Discovery Networks has signed an agreement with du as its official playout and distribution service provider across the Middle East and North Africa (MENA) region. As a result of the agreement, du will offer its expertise to manage the transmission of Discovery’s latest channels, DKids… Read More
Just as Mark Zuckerberg launched Facebook’s new Live Streaming service by hosting a live chat with astronauts on the International Space Station, closer to home, du has a new space-orientated digital campaign that has leveraged the global development to engage its audiences online. Riding the… Read More
This year to celebrate Ramadan, du has launched three mobile services packed with Ramadan content for its customers. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or… Read More
In the spirit of self-reflection and realigning personal values to focus on the valuable essence of life, du along with UAE resident Omar Bin Haider kicked off its #digitalfasting campaign to commit to going offline between Suhoor and Iftar. With the aim of reconnecting with himself,… Read More
For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More
In Film Lynx, Kairo Cairo has won a Gold for ‘Strawberry And Cream Hug’ for Edita. du’s ‘Verisimilitude At Noon’ has also also bagged a Gold. M&C Saatchi has won a Silver for its ‘Allo Beirut’, ‘Love At First Light’ and ‘Christmas’ campaigns for ‘Electricite… Read More
The du and Leo Burnett team has been awarded the highest metals in the Film Craft category at the 10th Dubai Lynx International Festival of Creativity. The entries ‘Verisimilitude At Noon’, ‘The Russian Odyssey’ and ‘Tears Of Winter’ have won the Grand Prix campaign, Gold… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
