The business of events in the Middle East has grown multi-directionally, courtesy the advent of social media and the impact that it has had in amplifying local or regional events, making them truly global in some cases. The growth strategy for organizations such as Prisme,… Read More
Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More
When it comes to designing the logos of brands, subjectivity and objectivity are two areas that are heavily dependent on each other. The right balance between them is required for any consumer to interpret the message the brands want to communicate. Graham Taylor, Creative Director,… Read More
It would be an understatement to say that the luxury consumer ecosystem is becoming more fragmented. Gone are the days when there was this one type of luxury consumer. Today, amidst the different kinds of luxury consumers, each has its own unique expectations from luxury brands. Add… Read More
Emperor, a UK based corporate communications, brand and digital design agency, has opened an office in Dubai. This is Emperor’s first on-the-ground presence in the Emirates, continuing its international expansion, following the creation of a new Emperor partnership in Moscow last year. The creation of… Read More
Kevin Doherty has been appointed General Manager for FITCH Dubai, moving from Client Services Director for FITCH London. Mr Doherty will continue to report into FITCH EMEIA CEO David Blair. For the past seven years Mr Doherty has overseen the account management team to ensure delivery… Read More
After its decision to give a makeover to the Expo 2020 logo, Dubai has now launched a massive awareness campaign amongst its nationals and residents. The drive called ‘For Everyone’ is aimed at promoting public participation in Expo 2020 along with spreading awareness on this… Read More
After completing a trip at Kerala, the team of “MasterChef India”, a cooking based reality show has now begun shooting at Dubai for a couple of its episodes for the fourth season. Popular destinations like Dubai Creek and Atlantis have been chosen where the team… Read More
Discovery Networks Central & Eastern Europe, Middle East and Africa has appointed Andrei Grigorescu as its Senior Ad Sales Director Emerging Business. It’s a division of pay-TV programmer Discovery Communications. The central hub for Middle East-based advertising sales was launched recently. Based in Dubai, Mr… Read More
Fork Media, a premium audience network, has made a foray to the international market with the launch of its Dubai operations. After a successful year and half in India, Fork Media, which is a part of Ant Farm, a tech and media innovation company, has… Read More
