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Dubai

Times Of India Film Awards Heads To Dubai

Times Of India Film Awards Heads To Dubai

7 years ago by Sana MahmudMarketing

The Times of India Film Awards’ second edition will take place in Dubai this year. TOIFA is a global intellectual property that looks to leverage the power of Bollywood to position destinations and brands in minds of global Indians. TOIFA 2016 Dubai Presented by Gulf Air and… Read More

J. Walter Thompson Dubai Takes On Board Marco Bezerra As ECD

J. Walter Thompson Dubai Takes On Board Marco Bezerra As ECD

7 years ago by AM News DeskAdvertising

J. Walter Thompson has taken on board Marco Bezerra as the new Executive Creative Director for its Dubai office. In the past Mr Bezerra has worked with creative teams in Berlin, Sweden and Amsterdam, as well as projects for international brands including Adidas, Amro Bank,… Read More

Dubai Climbs Up In Most Popular Long-Haul Destinations

Dubai Climbs Up In Most Popular Long-Haul Destinations

7 years ago by Sana MahmudMarketing

Dubai is gaining more popularity as a travel destination, and 2016 promises to continue the trend. The top eight countries that attracted the most interest in quarter four 2015 overlapped with the top eight of the most booked, according to Q4 2015 Global Travel Insights report from Sojern,a performance… Read More

Mindshare Reshuffles Management In UAE, Bahrain & Morroco

Mindshare Reshuffles Management In UAE, Bahrain & Morroco

7 years ago by AM News DeskAdvertising

Mindshare has brought in several key changes in its teams across the United Arab Emirates, Bahrain, and Morocco. In Mindshare Dubai, Travis Harding has been appointed Regional Director – Head of Social Media for the MENA region. Mr Harding is an award-winning digital marketing and social media… Read More

Posterscope, Blue 449 Partner For UN’s Project Everyone

Posterscope, Blue 449 Partner For UN’s Project Everyone

7 years ago by Sana MahmudAdvertising

Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More

Create Experiences: Prisme’s Safwan El Roufai On Digital’s Impact On Events

Create Experiences: Prisme’s Safwan El Roufai On Digital’s Impact On Events

8 years ago by Kiran KidwaiDigital

The business of events in the Middle East has grown multi-directionally, courtesy the advent of social media and the impact that it has had in amplifying local or regional events, making them truly global in some cases. The growth strategy for organizations such as Prisme,… Read More

Leo Burnett Wins Gold, Geometry Global / Memac Ogilvy Silver and Bronze Media Lion

Leo Burnett Wins Gold, Geometry Global / Memac Ogilvy Silver and Bronze Media Lion

8 years ago by Zeba MahmudAdvertising

Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More

Brand Designers Should Channel Subjectivity Through Objectivity

Brand Designers Should Channel Subjectivity Through Objectivity

8 years ago by Zeba MahmudAdvertising

When it comes to designing the logos of brands, subjectivity and objectivity are two areas that are heavily dependent on each other. The right balance between them is required for any consumer to interpret the message the brands want to communicate. Graham Taylor, Creative Director,… Read More

What Clicks For The ‘Resident’ Luxury Consumer?

What Clicks For The ‘Resident’ Luxury Consumer?

8 years ago by Zeba MahmudDigital

It would be an understatement to say that the luxury consumer ecosystem is becoming more fragmented. Gone are the days when there was this one type of luxury consumer. Today, amidst the different kinds of luxury consumers, each has its own unique expectations from luxury brands. Add… Read More

UK Based Digital Agency Emperor Expands In Middle East

UK Based Digital Agency Emperor Expands In Middle East

8 years ago by AM News DeskDigital

Emperor, a UK based corporate communications, brand and digital design agency, has opened an office in Dubai. This is Emperor’s first on-the-ground presence in the Emirates, continuing its international expansion, following the creation of a new Emperor partnership in Moscow last year. The creation of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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