Fueled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from… Read More
The 2019 annual YouGov BrandIndex Buzz Rankings showcase that Dubai-based airline Emirates, Saudi’s food conglomerate Almarai and global messaging service app WhatsApp, have been crowned as the brands generating the most positive Buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.… Read More
The UAE’s flag carrier airline Emirates, real estate company Emaar and smartphone giant iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, respectively. While the rankings in the UAE and Egypt are dominated by digital and technology brands, Saudi’s… Read More
For consumers in the Middle East & North Africa (MENA) region, Emirates, Almarai and Facebook are the most popular brands. While Emirates tops YouGov BrandIndex’ annual brand health rankings for the UAE, Almarai and Facebook top rankings in Saudi Arabia and Egypt, respectively. In a… Read More
The UAE is home to six of the region’s top 10 brands and 43 percent of the total brand value in the Brand Finance Middle East 50 league table, more than any other country. According to the latest report by Brand Finance, Etisalat (up 40%… Read More
Auto brands have immense emotional connect with their users. This was vindicated once again in this year’s MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build… Read More
Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
Emirates has collaborated with ESPN to produce ‘Flying the Flag’, a four-part documentary mini-series following the stories of four athletes in the UAE as they prepare to compete on the world stage. The series will begin on November 29, ahead of UAE National Day, reinforcing… Read More
Home-grown property developer Emaar is the most recommended brand among consumers in the UAE according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much UAE consumers endorsed brands over the past year… Read More
