The annual digital conference in Germany, #dmexco, outdid itself this year with the content that was shared and presented at the forum. Many of the presentations were punchy and thoroughly insightful. This conference is certainly a place where ideas are born, and you not only… Read More
As technology brings the world closer, it can also help businesses grow by connecting them with people around the world. In line with this, Facebook has released solutions to better serve the business community and help businesses expand internationally and connect the world in finding… Read More
Nothing that Facebook does goes unnoticed – a price that any significant player has to pay, especially given the ad monies dedicated to the platform by major agency networks and marketers. Over the weekend, Facebook faced some concern from leading marketers when it admitted a… Read More
Real-time advertising has been on the cards for a while and some companies attempt it in different formats but Facebook is giving a real shot to advertisers on its platform as it links ads in News Feed to Messenger. While this also means a seamless… Read More
Facebook is going to host a Partner Developer workshop, with more than top 50 developers from across the region, in Dubai on Thursday, September 29, 2016. The full-day workshop is said to give attendees an exclusive chance to hear directly from Facebook Product, Partnerships, and… Read More
Tumblr engagers/contributors stand out strongly among social networkers that are spending the longest on social media each day, devoting an average of three hours and 14 minutes to social networking and messaging each day. Snapchatters follow relatively closely behind, spending 15 minutes longer on social… Read More
Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More
After Facebook and Instagram, its now WhatsApp’s turn to be used for targeted advertising. For now, only data from the platform will be utilized for advertising. The mobile messaging app will give user information including phone numbers to its parent company Facebook, as part of plans… Read More
Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
