It’s now almost 60 percent of the key Millennial group that have an Instagram account, as per data from Global Web Index. One reason why the network has become so widely known among social networkers is the likelihood of people posting their Instagram content to… Read More
Facebook has appointed Naureen Mohammed as Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. In her new role, Ms Mohammed will work on partnering with FMCG advertisers in the region, defining strategy and driving business outcomes, to ensure they reach their… Read More
Dubai is increasingly the hub for Southeast Asian innovators expanding to emerging markets in the Middle East and Africa, according to experts speaking at GITEX Technology Week. Courtesy the increasing purchasing power, internet penetration, and online offerings, the ASEAN ecommerce market is set to grow… Read More
Facebook might be the number one platform for all the generations when it comes to membership, but for visitation rates YouTube leapfrogs into top position — the result of many YouTube visitors either not being logged into their accounts, or not being members in the… Read More
With the official launch of Facebook Workplace, Global Web Index explores the demographics of its most likely users – those who fall into the ‘Work Networkers’ audience from its new social media segmentation. LinkedIn’s solid foundations in the work-related networking space present a formidable challenge… Read More
As Facebook continues to grow its presence both in people connecting with families and friends, and with organizations and businesses, it has also steadily worked in the past year to be part of the workplace for professional networking and communication. In an update to Facebook… Read More
After WhatsApp announced last month that it would begin sharing user data with its parent company Facebook, consumers have pronounced concerns on data collection and sharing. Although there are often many end-user benefits to such initiatives, it’s a considerable 60 percent in the Middle East and Africa… Read More
Facebook has opened up its platform for its users to now buy and sell things within the Facebook ecosystem. While commerce has been among one of the top priorities for the social media player, and some Facebook markets are seeing more action on this than… Read More
A constant string of controversies have been among the highlights of 2016. The Association of National Advertisers (ANA) that had recently been in news for calling out lack of transparency in media agency dealings, is now urging Facebook for third party accreditation. ANA had added… Read More
Instagram’s success story continued last week when it announced it had reached the milestone of 500K active advertisers – a figure that has more than doubled in the last six months. Some context for this is given by the photo-sharing service’s ever-expanding audience. It’s among… Read More
