The year has not begun well for technology companies including tech giants such as Alphabet, Apple and Microsoft. Social media players, that are comparatively newer to the Wall Street life, have managed to buck any domain decline trend. This is largely courtesy the growth Facebook and LinkedIn have… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
Birthday wishing just got more exciting on social media platforms like Facebook & Snapchat. The pioneer of the space, Facebook, introduced a Happy Birthday video tool that allows its users to record a 15-second birthday greeting video that can be jazzed up with an overlay… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
The year has clearly begun too well for Facebook. The social networking company’s fourth quarter report, and the earning for the full year 2015, released on January 27, 2016, saw a 51.7 percent jump in revenues as new advertising formats and an improved mobile app… Read More
In many ways, it was the year of famous babies. The birth of Princess Charlotte kicked it off when mothers from all over the world shared their disbelief on social media after the Duchess of Cambridge, Catherine Middleton, emerged from the hospital looking immaculate just… Read More
According to stats from Facebook, the Middle East and North Africa region has seen 114 million monthly active users till September end. Of those, 102 million access the site through mobile devices. Across MENA almost 60% of people come back to Facebook every day and… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
