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Gartner

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

8 years ago by Asma WangdeAM Tech

In 2017, Middle East and North Africa along with the Asia Pacific market are said to record the highest growth in end-user spending on consumer video media services, according to a recent insights report released by Gartner. The report also states that the global spending… Read More

SAP Invests USD 200 Million In UAE; Opens New MENA HQ

SAP Invests USD 200 Million In UAE; Opens New MENA HQ

8 years ago by AM News DeskAM Tech

SAP SE has earmarked a five-year USD 200 million investment in the UAE, underpinning objectives outlined by the UAE Vision 2021 plan to create economic diversity and jobs for youth. The company has also set up its new SAP Middle East and North Africa (MENA)… Read More

Hiring Chief Data Officers & Creating Information Assets

Hiring Chief Data Officers & Creating Information Assets

8 years ago by Zeba MahmudAM Tech

For many industry leaders, data is the new fuel. So much so that by 2021, the prevalence of equity analysts valuing an organization’s information portfolios in order to value the business itself will spark and lead to more formal practices. In a report containing a… Read More

MediaMath Recognized In Gartner Magic Quadrant For Digital Marketing

MediaMath Recognized In Gartner Magic Quadrant For Digital Marketing

8 years ago by AM News DeskDigital

MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest… Read More

MENA IT Spending In Banking & Securities To Reach $12.4 Bn

MENA IT Spending In Banking & Securities To Reach $12.4 Bn

8 years ago by AM News DeskAM Tech

IT spending by banking and securities firms in Middle East and North Africa (MENA) is forecast to grow to USD 12.4 billion in 2017, a 3.5 percent increase from 2016, according to Gartner, Inc. This forecast provides total enterprise IT spending for internal spending and… Read More

Smartphones Will Replace 20% Traditional Access Cards By 2020

Smartphones Will Replace 20% Traditional Access Cards By 2020

8 years ago by Asma WangdeAM Tech

In 2016, less than five percent of organizations used smartphones to enable access to offices and other premises. By 2020, Gartner, Inc. said that 20 percent of organizations will use smartphones in place of traditional physical access cards. “A significant fraction of organizations use legacy… Read More

Smart Machines Will Enter Mainstream Adoption By 2021: Gartner

Smart Machines Will Enter Mainstream Adoption By 2021: Gartner

8 years ago by Sana MahmudAM Tech

Smart machines will enter mainstream adoption by 2021, with 30 percent adoption by large companies, according to Gartner, Inc. Technologies including cognitive computing, artificial intelligence (AI), intelligent automation, machine learning and deep learning fall under the umbrella term for smart machines. “The use of smart… Read More

50% Citizens In Large Cities Will Share Personal Data By 2019

50% Citizens In Large Cities Will Share Personal Data By 2019

8 years ago by Sana MahmudAM Tech

The rapid pace of technological and societal change has given government CIOs a new sense of urgency and a willingness to experiment with smart city and open data initiatives, according to Gartner. If managed effectively, this shift will position governments at the core of technological… Read More

Mobile Device Adoption Not Yet Mature In Workplace: Gartner

Mobile Device Adoption Not Yet Mature In Workplace: Gartner

8 years ago by AM News DeskAM Tech

Mobile device adoption in the workplace is not yet mature, states a recent survey from Gartner. Although 80 percent of workers surveyed received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving… Read More

Data Management To Be The Most Important Skill In 2017

Data Management To Be The Most Important Skill In 2017

8 years ago by Zeba MahmudAM Tech

Data management will be the most important skill for Middle East organizations in 2017, with Chief Data Officers taking on the role of driving organization wide skills growth. With cloud, mobility and the Internet of Things driving IDC’s prediction of 10-fold data growth to 44… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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