In a bid to encourage small and medium sized businesses (SMBs) in the United Arab Emirates, Google has launched AdWords Express in the market. SMBs know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help… Read More
InMobi may be facing some interesting times in its key markets including its base market India, but the mobile ad network continues to hold appeal for potential suitors. Even though conversations of a buyout with Google and Yahoo rendered no results last year, it appears… Read More
According to the recent report of Google’s top searches in the year 2015, HH Sheikh Rashid bin Mohammed bin Rashid Al Maktoum, Iphone 6 and Adele’s Hello topped the search list in the United Arab Emirates. Google’s Year in Search offers perspective on the year’s… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
Facebook continued to hold off Google in terms of growth in click-through rates, with the social network posting a 35 per cent gain in the third quarter of 2015 versus the third quarter of 2014, compared with 25 per cent for the search giant, according… Read More
To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More
To further foster the startup culture in Dubai, the Dubai Multi Commodities Centre (DMCC) and Google have partnered with AstroLabs to launch a tech hub in Dubai dubbed AstroLabs Dubai. The launch ceremony, that took place on October 26, 2015, saw the presence of H.E. Muhammed… Read More
With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
Google has launched ‘My Ramadan Companion’, a digital hub that integrates Google’s technology like YouTube, Play, Maps and Search. The hub offers customized local information throughout the month of Ramadan with features that include sunset time in a given country, popular shows on YouTube, cooking… Read More
