J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
Cannes Lions has 20 participants taking part in this year’s ‘See It Be It’ program, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
J. Walter Thompson has appointed Sasan Saeidi as CEO for the agency’s Gulf operation, leading the Dubai, Kuwait and Qatar teams. Mr Saeidi took over the role as of 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on Group pitches… Read More
Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
