The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More
A total of 47 entries have made it to the Print & Publishing shortlist in the Dubai Lynx International Festival of Creativity. TBWA\ has 14 of these. TBWA\Istanbul has been shortlisted for Nasmed, and TBWA\Raad Dubai has been shortlisted for Go Sport and Emirates Group.… Read More
Of the 34 entries that have been shortlisted in the Interactive Lynx category at the Dubai Lynx International Festival of Creativity, TBWA\ has seven shortlists and Memac Ogilvy has six. FP7/ and Leo Burnett have five each. And Impact BBDO and J Walter Thompson have… Read More
While 26 entries are shortlisted in the category, the majority is between Impact BBDO and TBWA\Raad, followed by J Walter Thompson and BPG Bates. The advertisers whose work has been recognized in the category include RPS, Johnson & Johnson, KFC, Visa and The Landmark Group’s… Read More
The Film Lynx category at the Dubai Lynx International Festival of Creativity has 37 entries competing for the final metals. Impact BBDO has 11 of these shortlists. Impact BBDO Beirut has been shortlisted for the work done for Brave Heart Fund, while Impact BBDO Cairo… Read More
Leo Burnett has 18 shortlists in the Film Craft category at the Dubai Lynx International Festival of Creativity. All of these are for the work that it has done for du – one of the most awarded advertisers at Dubai Lynx in past years. Impact… Read More
A total of 40 shortlisted entries are competing in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity 2017. FP7/Cai is leading the tally with eight of its entries, done for Coca-Cola and Orange, making it to the shortlist. Leo… Read More
