Gene Editing, New Mental Health, Halal Tourism and The Year of Giving, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion. These were highlighted in J. Walter Thompson Innovation Group MEA’s… Read More
There’s an entirely new language around femininity that successful marketers will be using as a result of J. Walter Thompson Intelligence’s proprietary women’s insight study, Female Tribes, for the Middle East and North Africa (MENA) region. The study unveils an empowered Middle Eastern female audience,… Read More
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More
Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with publication Business Insider, and the social media backlash that ensued, Mr Roberts has been asked to take a leave of absence from Publicis… Read More
The Cannes Lions International Festival of Creativity 2016 has ended on a mixed note for the region. While some agencies performed well, some were below expectations. The region on the whole, including Turkey, has brought home far lesser Lions in comparison to last year. In… Read More
J. Walter Thompson Egypt has bagged a Bronze Lion in the coveted Creative Effectiveness Lions category at the Cannes Lions International Festival of Creativity. The agency won for its campaign VF Fakka for ‘Vodafone Egypt’. There are no other winners from the region in the… Read More
There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity. UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have… Read More
The PR Lions category has nine pieces of work from the Middle East & North Africa region that have made it to the shortlist. These include four from Leo Burnett from its Beirut and Riyadh offices. TBWA\Istanbul has three entries. J Walter Thompson Beirut has… Read More
Out of the 495 shortlists in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, the Middle East & North Africa (MENA) region has nabbed 21 shortlists. Memac Ogilvy Dubai and Y&R Dubai received the maximum number with six shortlists each. Memac… Read More
The Creative Effectiveness Lions usually sees a handful number of entries making it to the shortlist. This year is no different with only 23 pieces of work making it to the shortlist globally. From the region, J. Walter Thompson’s entry titled VF Fakka, done for… Read More
