This is a busy time of the year for Dubai Airports, as its a great time to engage with travellers and its the first view of Dubai-The-Brand for many. Gilles and I were #onthecouchwith Matt Horobin, Director, Brand & Digital, Dubai Airports to dig into… Read More
Michael Nederlof, the out-going CEO of Dentsu Aegis Network MENA, who would be leaving the region to take up another role at the Network, spoke candidly to the team behind the #OnTheCouchWith series — James Welch and Gilles G Vidal. James Welch tells us, group… Read More
By James Welch & Gilles G Vidal, #onthecouchwith Creativity is not always explicit, so they say. Certainly, it’s implicit in many things around us here in the UAE. This is the place where creative things really happen. Ask Elon Musk about why we can implement… Read More
In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
