Kantar TNS and Qualtrics have formed a global partnership to help organizations put customers at the heart of their business. The alliance brings together Kantar TNS’ network of customer experience research, access to a database of over 19 million interviews, end-to-end platform implementation, smart analytics… Read More
Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More
To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More
The long history of internet censorship and imposed bans on global sites such as Facebook, Google, Twitter and YouTube among others, has led Iran to develop a unique digital ecosystem comprising both local platforms such as Telegram and global digital platforms including Instagram and WhatsApp.… Read More
The Middle East & North Africa (MENA) region has always strived to embrace global best practices so marketers can learn from some of these in order to grow their businesses here. On many fronts, MENA is at par with some of the most mature markets. Industry… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
