WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
Irwin Gotlieb, the former CEO of GroupM and hitherto its Global Chairman, is stepping down from the role, as he transitions to a senior advisory role with WPP. Mr Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global… Read More
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York, reporting to GroupM Global CEO Kelly Clark. Mr Theakstone will oversee all aspects of GroupM’s global media investments, trading activities and commercial… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
MEC is gearing up for a leadership transition globally as, after nearly 20 years at WPP and 14 years leading MEC, Charles Courtier is stepping down from the role of Global CEO to focus on interests outside the company. Succeeding him will be Tim… Read More
