Countries in the Middle East have started easing Coronavirus restrictions, a decision that appears to be motivated by the desire to restart some economic activity amid the global health crisis. Latest YouGov data in partnership with the Institute of Global Health Innovation (IGHI) at Imperial… Read More
As the UAE and KSA governments ease lockdown restrictions in many cities, the latest data from YouGov’s ongoing global COVID monitor show more than half of UAE and KSA residents (54% and 58%, respectively) think the current COVID-19 situation in their respective countries is getting… Read More
Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More
The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
Cicero & Bernay Public Relations (C&B) has expanded to Saudi Arabia with its new partnership with Saudi-based public relations and social media agency Y&D Communications (Y&D), based in Jeddah, KSA. The collaboration will see C&B enhance its capabilities in the communications industry across the MENA… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More
Virgin Mobile has rolled out an innovative campaign where prospective Virgin Mobile members can book new mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use… Read More
