Wavemaker, the media, content and technology agency formed in the wake of the Maxus and MEC global merger, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Mr Iyer joins from a position as Managing Director of GroupM India media… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
