The Holy Month of Ramadan is an important time for television viewership in the Middle East, with a huge surge in TV viewership, particularly, for Arabic dramas. However, according to Meltwater, an analysis of social media reactions around popular MBC TV channel’s Ramadan programs, show… Read More
Meltwater has acquired Encore Alert, the Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company’s marketing and PR efforts. “We are all drowning in social media, and the challenge we have is… Read More
Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
Largest shopping and entertainment extravaganza in the Middle East, the Dubai Shopping Festival (DSF), celebrated its 21st anniversary this year. DSF commenced from January 1, under the tagline ‘Unwrap The Exceptional’. It had already acquired more than 2550 mentions on social media in the UAE… Read More
The Middle East markets are superseding any global average when it comes to consumption of social, video or mobile. Social media platforms see some of their highest user engagement coming from these markets. A direct impact of this on marketers and brands is to devise… Read More
Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
