To celebrate 50 years, CES 2017 is leaving no stone unturned for a bigger, bolder and a more varied than ever before show. With a record-breaking footprint of more than 2.6 million net square feet of exhibits, CES 2017 will feature new marketplaces, more than… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
Recession, retrenchment, revolution… as the Middle East and North Africa (MENA) fights its own internal challenges triggered by falling oil prices and the Arab unrest, the numerous macroeconomic changes are equally affecting the region, if not more. Interestingly, not everyone is complaining. Premium auto brand… Read More
Following a comprehensive media review, Nissan has signed up with OMD as its regional partner for media communications for its flagship brands Nissan Middle East and Infiniti Middle East. The incumbent on the business, since 2009, is Mindshare. OMD has won the pitch against agencies… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
