Advertising’s biggest calling is making an impact and influencing mass behavior. The profession’s history would indicate that it has done so with success. However, for the current generation of ad execs, the ambition of reaching to masses is greater than its achievements. That is the… Read More
Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
OMD UAE has partnered with Pi Slice, a web-based social platform channeling funding for Micro-Finance Institutions. The move is part of the media agency’s Corporate Social Responsibility (CSR) activities. As part of the partnership, OMD UAE and Pi Slice have launched a ‘lending page’ to promote… Read More
