Brands are undertaking more active efforts towards fostering a more inclusive society. Procter & Gamble (P&G) and retail brand Carrefour partnered in similar vein in the UAE, where shoppers were encouraged to show support for living in a tolerant and inclusive society. Launched in July… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More
Opinions and views from the industry play an essential role in comprehending how business leaders and decision makers are approaching developments that impact marketing and advertising. The year 2017 saw some of the most prominent industry leaders spare time to share their thoughts with AM… Read More
The stage is set for the international start-up competition at this year’s dmexco. The dmexco and Procter & Gamble Startup Hatch is a new pitch format, which will for the first time bring 20 selected start-ups to the dmexco stages for a live presentation. Four… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
Pepsi with OMD and Procter & Gamble with Starcom MediaVest Group have signed a deal with Google to access the most popular and engaging channels on YouTube during the month of Ramadan. The agreement will see a variety of P&G brands and Pepsi exclusively sponsor… Read More
