It is quite increasingly becoming the case where a week in review does not begin with trending headlines around major sports events. Finale matches in both cricket and football have been trending in the week gone. The Indian Premier League (IPL) 2016 saw the Royal Challengers Bangalore take… Read More
With Ramadan around the corner, the Ministry of Interior is launching a nationwide campaign against beggary, which tends to increase during the Holy Month. The Ministry has directed its key relevant sectors and different police general headquarters in the UAE, to implement this comprehensive awareness… Read More
YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
As a Muslim woman who enjoys her fashion, the increasing popularity of Islamic branding is both exciting and self-gratifying. With Muslims consisting of around a fourth of the world’s population, it comes as no surprise that many international brands are taking steps to make their… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the Holy Month people work less, shop more and definitely watch a lot more television. Brands tap into this dramatic lifestyle change by getting… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
Coca-Cola’s recent Ramadan campaign highlights the issues of inequality and attempting to abolish prejudices. While the issue is a hot topic for discussion around the world, Coca-Cola has joined the conversation with its latest social experiment (called ‘Remove labels this Ramadan’) by removing its own label,… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
