Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More
The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More
Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Mobile device adoption in the workplace is not yet mature, states a recent survey from Gartner. Although 80 percent of workers surveyed received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Giving another indication of digital adoption, the tablet market in the Middle East and Africa (MEA) region has bucked all global trends, posting a year-on-year growth of 3.3 percent, according to International Data Corporation’s ‘Middle East and Africa Quarterly Tablet Tracker’. The report shows that… Read More
Mobile data traffic will continue to proliferate at a rapid pace and experience 16 times the growth it underwent in 2015. The finding was highlighted in the Mobility Report for the Middle East and North East Africa region. The report, an update on mobile trends, reveals a… Read More
Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
