The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
The annual digital conference in Germany, #dmexco, outdid itself this year with the content that was shared and presented at the forum. Many of the presentations were punchy and thoroughly insightful. This conference is certainly a place where ideas are born, and you not only… Read More
The Saudi Telecom Company (STC) undertook an important campaign earlier in the year, when it took a stand against tobacco consumption, creating a Kingdom-wide conversation that attracted comments from masses and social media influencers alike, and subsequent media attention. The media agency for STC, Starcom… Read More
Following last year’s debut which saw more than 500 delegates, Starcom had once again partnered with the recently concluded edition of the ArabNet Summit Dubai to host ‘The Next Track’. The half-day conference, themed ‘Business Transformation’, brought together industry leaders from brands, publishers, agencies and… Read More
Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More
Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have zeroed in Starcom Worldwide, part of Starcom Mediavest Group, aas the group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP… Read More
