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Step Conference

Delegate Diary: Cloud Kitchens, Neurocams & Bots At STEP 2017

Delegate Diary: Cloud Kitchens, Neurocams & Bots At STEP 2017

8 years ago by Mohit LodhaContributors

On the final day of the Step Conference, a range of path breaking innovations were brought to limelight. Innovations that can both disrupt existing business models and deliver new experiences to people. But why is everyone talking about people and why are they critical to… Read More

Tonic To Offer Branding Strategy To STEP’s Winning Startup

Tonic To Offer Branding Strategy To STEP’s Winning Startup

8 years ago by Sana MahmudAdvertising

With just one more day to go for STEP Conference 2017, one of the most attractive features of the event is set to be the startup showcase, designed to be the largest of its kind in the region. The startup showcase is presented by Cadillac… Read More

STEP Inches Closer In Creating The “Ultimate Experiential Event”

STEP Inches Closer In Creating The “Ultimate Experiential Event”

8 years ago by Zeba MahmudAM Unicorns

The advertising message literally begins with the warning that the content may cause FOMO this April. STEP Conference and STEP Music has gone all out in creating a content line up that will benefit, and entertain, all in attendance. The platform does not shy away… Read More

STEP Music Puts The Spotlight On Regional Talent In 12-Hr Fest

STEP Music Puts The Spotlight On Regional Talent In 12-Hr Fest

8 years ago by Sana MahmudAM Unicorns

STEP Conference has added a high energy stream to the platform this year with STEP Music. The Festival has lined up some of the region’s most popular artists, who will perform Live at STEP Music 2017 on April 7, 2017. Music industry giants and enthusiasts… Read More

STEP Group Secures Multimillion Dollar Investment

STEP Group Secures Multimillion Dollar Investment

8 years ago by Sana MahmudAM Unicorns

Middle East based STEP Group has closed its Series A funding round with a USD 2 million investment from regional investors including Wamda Capital, Equitrust and Dubai Silicon Oasis Authority, and international VC firm North Base Media, which focuses exclusively on media investments. The deal… Read More

What’s Trending: Blast, Hijack & The T20 World Cup Of Course!

What’s Trending: Blast, Hijack & The T20 World Cup Of Course!

9 years ago by Asma WangdeAM Editorial

Another week, and another mishap. This time the location is Lahore, Pakistan. The tragic incident involved a suicide bomber detonating himself just meters away from children’s rides in the Gulshan-i-Iqbal park. Reportedly, this resulted in at least 70 deaths and several others were left injured.… Read More

Supercars Wrap Up STEP Conference 2015

Supercars Wrap Up STEP Conference 2015

10 years ago by Zeba MahmudAdvertising

The one day STEP Conference 2015 saw 2,000 attendees, three themed stages and more than 70 thought leaders covering over 15 of technology’s latest topics. “Just a few years ago, we were a small conference with big dreams. But we were determined to chart the… Read More

Facebook MENA Head Jonathan Labin Speaks On Digital Video @STEP Conference

Facebook MENA Head Jonathan Labin Speaks On Digital Video @STEP Conference

10 years ago by Sana MahmudDigital

The future of brands is seamlessly connected to how far marketing professionals utilize the power of digital video in their campaigns. In a panel discussion on the “Future of video for brands and media”, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan,… Read More

BECO Capital Gear Up To Create & Exit Regional Unicorns

BECO Capital Gear Up To Create & Exit Regional Unicorns

10 years ago by AM News DeskMarketing

BECO Capital, a venture capital firm focused on technology investments in the MENA region and the GCC in particular, said that over 10 local technology start-ups are expected to exit in the next three to five years, with a handful of them having the potential to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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