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TBWA

53 Entries Make It To Media Lynx Shortlist

53 Entries Make It To Media Lynx Shortlist

6 years ago by Zeba MahmudAdvertising

A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More

How OMO Made Sampling Interesting With Soap Tags

How OMO Made Sampling Interesting With Soap Tags

6 years ago by Zeba MahmudAdvertising

For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More

TBWA\Raad Elevates Manuel Bordé To Exec Creative Director

TBWA\Raad Elevates Manuel Bordé To Exec Creative Director

7 years ago by AM News DeskAdvertising

TBWA\Raad has appointed Manuel Bordé as Executive Creative Director (ECD). He has been promoted to the role after his three-year stint at the agency as Creative Director. He now co-leads the creative output of the agency with Fouad Abdel Malak, and will oversee and approve… Read More

TBWA, Facebook Partner For Regional Creative Agency Program

TBWA, Facebook Partner For Regional Creative Agency Program

7 years ago by AM News DeskAdvertising

TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More

Memac Ogilvy, FP7/, TBWA\ In The Lead In PR Lynx Shortlist

Memac Ogilvy, FP7/, TBWA\ In The Lead In PR Lynx Shortlist

8 years ago by Sana MahmudAdvertising

As is the case year on year, and across platforms, the PR category has more representation from creative agencies versus PR agencies themselves. This year, at the Dubai Lynx International Festival of Creativity, Edelman has managed to score a shortlist. The lead in the category… Read More

TBWA\RAAD, Wunderman MENA, Cheil Win At Epica Awards 2016

TBWA\RAAD, Wunderman MENA, Cheil Win At Epica Awards 2016

8 years ago by Sana MahmudAdvertising

As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More

9 MENA Entries Make It To PR Lions Shortlist

9 MENA Entries Make It To PR Lions Shortlist

9 years ago by Sana MahmudAdvertising

The PR Lions category has nine pieces of work from the Middle East & North Africa region that have made it to the shortlist. These include four from Leo Burnett from its Beirut and Riyadh offices. TBWA\Istanbul has three entries. J Walter Thompson Beirut has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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