Twitter and Sky News Arabia Arab have entered into a partnership to launch an interactive panel discussion on Twitter. This is a first-of-its-kind agreement between the social microblogging platform and a media organization. The initiative will involve top influencers holding monthly discussions dedicated to a… Read More
“I raised money from proof of concept,” recalls Simon Hudson, Chairman & CEO of Brndstr, a Dubai-based startup. Brndstr’s success story is different from its peer. Mr Hudson invested nearly AED 200,000 into a concept and raised money on the back of that, instead of… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
I have been a fan forever – even before Romeo and Juliet. Think the very typical 10-year old, starry eyed description…. So, imagine what happened when Leonardo DiCaprio was awarded Best Actor for ‘The Revenant’, making it his first Oscar ever. Not very different from… Read More
Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More
Twitter has lived 2015 with ‘mixed-emotions’. In the fourth quarter of 2015 the company tried two big things to get more people to use its social networking site. Firstly, it introduced a new feature, Moments, to make it easier for users to keep up with… Read More
Dubai Lynx International Festival of Creativity and Twitter have partnered to bring for the first time Twitter Live Young Lynx Competition during the three festival. Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition will award the best real-time campaign… Read More
Amid the news of senior exits from its global management structure, Twitter has appointed a new Chief Marketing Officer – Leslie Berland. Ms Berland is joining the microblogging platform to manage its global consumer, product, and sales marketing. A tweet from Twitter CEO Jack Dorsey stated that Ms Berland will… Read More
Twitter is finally giving Periscope a real-time broadcasting platform. As per the microblogging platform, since Periscope’s launch last year, people have created over 100 million live broadcasts. Twitter is bringing Periscope broadcasts — both live and replays — directly into tweets. This will offer broadcasters… Read More
Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
