With virtual reality (VR) and augmented reality (AR) becoming important technological breakthroughs in 2016, this year focused on more immersive video content that features elements of interactivity as well as more applicability for general usage. Tech giants such as Snap Inc., Facebook and Google are… Read More
According to Nielsen, the spread and influence of technology will be a key driver of change across the globe over the next five years. And the same would also expected to influence the Middle East & Africa market. Nelson predicts 14 technology shifts that will… Read More
Following the launch of its Arab emoji app, the HALLA WALLA team has now released an Arab themed VR game ‘Wain Waleed’. Wain Waleed’ translates from Arabic to Where’s Waleed. In the first week of launch the app has received over 10,000 downloads. A first… Read More
HTC may be playing the cautious card in some of the markets its operates in but it is bullish on the Middle East and North Africa (MENA) region. The Taiwanese Android and Windows smartphone manufacturer has two new smartphones — the HTC U Ultra and the HTC… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More
Looks like Artificial Intelligence (AI) is going to be the buzz word for 2017 in the region. While brands are incorporating AI in its businesses, creative tech house, Brndstr, has opened a dedicated BOT (Social Chat Robots) Studio and Virtual Reality Lab. Using a suite of… Read More
Seated, strapped and headsets on…. I had expected the rollercoaster ride that Samsung was offering through its Virtual Reality (VR) headset to be fun but not that real. After all, I was in a chair, at one spot and fully aware of that. But boy… Read More
Following the launch of the much-anticipated Playstation VR (PSVR) last week, Global Web Index takes stock of the level of interest that this technology has generated among PlayStation 4 owners. The immersive experience offered by this kind of tech was always going to resonate strongly… Read More
As per a report released by the Frost & Sullivan in collaboration with Gitex Technology Week 2016, Virtual Reality (VR) and Augmented Reality (AR) will soon be the norm for enhancing businesses and consumer processes in the GCC region. The report predicts that Augmented reality… Read More
