Careem and Visa have moved beyond just promotional offers for Dubai Shopping Festival (DSF). Visa is among one of the key sponsors for the Festival, which is a key event for retailers across the Emirate. DSF also sees tourists from across the world come in… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
The ongoing GITEX hosted some of the most forward looking technologies that promise to make an impact on all aspects of business, economy, payments and even marketing in the Middle East & North Africa (MENA) region. Some of the headlines include new launches from the… Read More
Technology is deeply embedded in Millennials’ everyday lives. A recent Visa study shows that Millennials are actively online between four and a half to six and a half hours a day, and have fully embraced online payments. Ecommerce is by far the most popular activity,… Read More
Largest shopping and entertainment extravaganza in the Middle East, the Dubai Shopping Festival (DSF), celebrated its 21st anniversary this year. DSF commenced from January 1, under the tagline ‘Unwrap The Exceptional’. It had already acquired more than 2550 mentions on social media in the UAE… Read More
The Saudi Arabian traveller is making headlines again. According to Visa’s Global Travel Intentions Study 2015, the Kingdom’s globetrotters take more overseas trips and plan to spend more in future than their regional and global peers. The findings come in Visa’s Global Travel Intentions Study… Read More
Some of the most evolved marketers are constantly changing the way they are approaching consumers. Syl Saller, Chief Marketing Officer, Diageo, believes that in today’s age, one of the most important aspects of reaching consumer is to pack right and pack light. Lara Balazs, SVP… Read More
Visa a global payments technology company launched #NotATourist, a full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in key Middle East and North Africa markets until 31 August, 2015, the campaign provides cardholders with destination-related… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
