In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
There are concerns among multinational marketers that they won’t be able to recruit the experts they need in the years to come. The most critical areas include artificial intelligence (AI) predictive modeling, programmatic marketing and the internet of things (IoT). This was a highlighted in… Read More
Global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas. In the last 12 months, 35 multinational companies with a total annual marketing spend of more than USD 30 billion globally… Read More
Following its conclusion in Toronto last week, World Federation of Advertisers (WFA) Global Marketer Week will take place from May 22 to 25, 2018 in Tokyo in collaboration with the Japanese Advertiser Association (JAA). Japan is the world’s third-biggest advertising market, characterized by digital innovation,… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More
Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
