Dramatic upset, stunning victory, sheer disaster –– the appointment of Donald Trump as the 45th President of the United States has attracted extreme reactions from people all across the globe. And the best and brightest of the global and regional advertising and marketing industry are… Read More
WPP has signed an affiliation agreement with PPG, a digital marketing firm in Iran, which operates more than 15 top digital services companies in the country. This agreement will give WPP and its clients access, on an exclusive basis, to various digital marketing channels in… Read More
In the third quarter of the year, WPP reported net sales growth of 2.9 percent with revenues up 23.4 percent to GBP 3.61 billion. Even though Sir Martin Sorrell, CEO, WPP has been vocal on his disappointment of the Brexit vote, the impact of sterling… Read More
Adult Millennials are 16 percent more narcissistic than other generations and remain narcissistic as they age, states a SYZYGY, a full service-digital agency, partially owned by WPP, survey. Given that Millennials now represent the core mainstream adult consumer, spending some USD 200 billion each year… Read More
WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
Hill+Knowlton Strategies has named Bashar AlKadhi as the new Chief Executive Officer MENA, overseeing H+K’s business across the Middle East, North Africa and Turkey. He will assume the position in September. Mr AlKadhi joins from the role of COO at H+K’s fellow WPP company ASDA’A… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
In response to growing demand for acceptable measurement standards within the regional media and advertising industries, independent media auditor Centre d’étude des supports de publicité (CESP) audited the national TView People Meter-based Television Audience Measurement (TAM) service in UAE and found it aligned with stringent… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
It may be known for its cut throat competition, but where it really matters, the advertising industry can show solidarity. At Cannes Lions International Festival of Creativity, for the first time ever, the top chiefs of the six holding companies came together to make the world… Read More
