Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index. Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG Advertising Agency held the top rankings in the categories of Most Effective Marketer, Brand, Agency… Read More
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive… Read More
The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More
Kantar has appointed Julie Kollman to the role of Chief Research Officer. Ms Kollman, a global research and marketing professional, was most recently global head of insights at SABMiller, where she oversaw a team of 140 and was in overall charge of the company’s insights,… Read More
J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship. The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
WPP’s Data Alliance and Spotify have formed a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. WPP now has listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value… Read More
