Ahmad Itani, COO of UAE based Cicero & Bernay Public Relations (PR) has been recognised in PR News’ global ranking of the ‘Top 50 Game Changers of PR for 2017’. C&B is the only PR agency from the MENA region to appear on the list… Read More
From the Internet of Things (IoT) to virtual reality – in the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow will be under the spotlight at dmexco in its ‘World of Experience’… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
Communications firm Grayling has taken on board Arian Hashemi as its new Creative Director and Khalid AlAtrash as Client Service Director for its Middle East creative arm, GCreative. “Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise… Read More
Consumer spending in the UAE, which amounted to nearly USD 183 billion in 2016, is forecast to rise at a compound annual growth rate (CAGR) of 7.5 percent over the next five years to exceed USD 261 billion in 2021, as per an analysis released… Read More
Simply put, Artificial Intelligence (AI) is intelligence displayed by machines. While any technology that seeks to imitate human intelligence can broadly be defined as AI, it is a general terminology that covers various technologies and innovations. While AI can be used in almost any sphere,… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region. This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two… Read More
Al Habtoor City Hotel Collection has appointed John Farrelly as Multi-Property Director of Sales & Marketing for St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City. Mr Farrelly joins from his most recent role with Marriott International as… Read More
First Abu Dhabi Bank (FAB) is rolling out the next phase of its brand campaign launched during the second half of the year. In the coming months, the bank will start to install new FAB signage across First Gulf Bank (FGB) and National Bank of… Read More
