Etihad Airways has appointed Hassan Al Yousuf as its new General Manager for the Sultanate of Oman. Based at the airline’s offices in Muscat, Mr Yousuf will be responsible for leading Etihad Airways’ commercial operations in Oman, as it continues to grow its presence and… Read More
After a gap of nearly six months, MEC has named a new CEO for its Middle East and North Africa (MENA) operation. Neil Hardwick, hitherto the CEO of GroupM Russia, is all set to relocate to Dubai to take on the new mandate. “I’m delighted… Read More
hug digital has won the digital businesses of cleaning detergents brand ‘Clorox’, German insurance company ‘Allianz’, Gouna-based real estate project ‘Mangroovy Residence’, London-based tea magnate ‘Ahmad Tea’ and Cairo-based investment fund ‘Naeem Holding’. “We’ve been very busy at hug digital over the past six months… Read More
Michael Nederlof, the out-going CEO of Dentsu Aegis Network MENA, who would be leaving the region to take up another role at the Network, spoke candidly to the team behind the #OnTheCouchWith series — James Welch and Gilles G Vidal. James Welch tells us, group… Read More
Sohar Port and Freezone, the deep-sea port and freezone in the Sultanate of Oman, managed by Sohar Industrial Port Company, has renewed its media agency of record relationship with Initiative MENA. The win followed a competitive three-way pitch, marking this as the fourth consecutive year… Read More
OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix. “The purpose of the campaign is to tell people in an engaging, entertaining way… Read More
Don’t block all ads; we will block the annoying ones for you – that would be Google’s pitch in a nutshell as it gears up to block what it calls ‘annoying’ ads in its Chrome browser. This is part of a broader effort by industry… Read More
Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and… Read More
Fight terror with love. Kuwait-based telecom operator Zain had a powerful message against terrorism this Ramadan. At a time when suicide bombings and other acts of terrorism have amplified concerns across the world, the video advocates a message of love and fight the fear. The… Read More
Publicis Media has put a structure to attract fresh perspectives in its operations. The media holding company has created a next generation board that will work with its global executive group to address opportunities and drive transformation. The next generation board members have the complete… Read More
