By Dennis Van Den Berg, Senior Consultant MEA, Vermeer & Amol Ghate, Country Manager UAE, Millward Brown The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020, there will be more than 50… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Media Intelligence firm, Meltwater, has been recognized by G2 Crowd, a business software review platform, as the best media monitoring software. G2 Crowd is a consumer opinion website in the market for software and SaaS solutions. The site published its report on the best media… Read More
Mashreq has been acknowledged with the ‘Service Olympian Award for ‘Most Viral Activities on Social Media’ recognizing the bank’s community engagement efforts on social media channels. Ethos, a Dubai based consulting firm, conducted an in-depth market analysis to study how various brands ranked on their… Read More
After spending seven months in the agency as the Regional Director of Digital and Integration, Matthew Butterworth has been promoted to Managing Director of MullenLowe MENA. In his role so far, Mr Butterworth has been championing the coming of the Digital Age since his early… Read More
Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
The Lisbon International Advertising Festival is all geared up to kick off the second edition of the Festival. Said to take place on September 21, at Microsoft Portugal’s headquarters in Lisbon’s Parque das Nações, the Festival will start taking submission of works from the February… Read More
Warc has launched a new global competition, The Warc Awards, to honor the effective use of emerging marketing disciplines. The Warc Awards are free to enter and are open to submissions from any country and communications discipline. The categories for entries include Effective Content Strategy,… Read More
It is time for Dubai Lynx again. In the run up to the Festival, the organizers are setting up the content lineup and the focus this year is on innovation and progressive technologies in the region. This year’s speaker line-up looks at how these developments… Read More
As part of its ongoing CSR initiative, Big Hug, PHD UAE organized a blood donation event outside its office in Dubai Media City on Monday, January 23 2017. It registered over 100 donors keen to help save lives, far exceeding the capacity of the Dubai… Read More
