Ipsos has been awarded the online and digital business of Mediaquest to begin this month. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach… Read More
The Public Relations Consultants Association (PRCA), a PR association in Europe representing and regulating over 18,000 PR individuals has launched PRCA MENA (PRCA Middle East and North Africa). PRCA MENA will be the professional membership association to represent PR consultancies, in-house communications teams, and individuals in the… Read More
Starcom Mediavest Group (SMG) Dubai has been named Media Network and Media Agency of the Year at the 2016 MENA Cristal Festival, the latter of which it has retained for three consecutive years. SMG dominated the Festival’s 11th edition with one Grand Cristal, two Cristals,… Read More
National Bank of Kuwait (NBK) has appointed Zenith Kuwait as its regional media planning and buying agency following a multiagency pitch process. The high profile account will see the media services agency deliver communications solutions across a host of channels. Zenith will provide NBK with a… Read More
IBM has brought IBM Studio to Dubai. Designed as a new center of experience, design and digital expertise, the Studio extends IBM Interactive Experience’s footprint. The Studio looks to blend experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting… Read More
With the help of some of Qatar’s best-loved celebrities, Ooredoo has replaced its home entertainment offer, Mozaic TV, with Ooredoo TV. The new multiscreen service has been designed as an evolution in home entertainment services, combining apps, on-demand and live television in one easy-to-use box. Ooredoo TV service will… Read More
In continuation with its development strategy, OSN has teamed up with Gulf Film, a distributor of major studio productions and independent movies. The two have signed a six-year exclusive partnership through 2021 for premium film content. The partnership is underlined by OSN’s acquisition of the entire… Read More
Dr. Hessa Al Jaber, former Qatar Minister of Information and Communication Technology, has joined LinkedIn as an ‘Influencer’, reiterating the local voice that the professional networking platform looks to bring in the region. This position is a by-invitation honor and is extended to only about 500… Read More
J. Walter Thompson has taken on board Marco Bezerra as the new Executive Creative Director for its Dubai office. In the past Mr Bezerra has worked with creative teams in Berlin, Sweden and Amsterdam, as well as projects for international brands including Adidas, Amro Bank,… Read More
beIN, a Pay TV and entertainment platform in MENA, has added six channels from Discovery Communications to its bouquet. The channels include Animal Planet, DMAX, DTX (Discovery Turbo Xtra), Discovery Kids, Discovery Life Channel and Fatafeat. beIN will be the exclusive platform for five of… Read More
