Publicis Groupe has launched Digitas, the connected marketing agency, in the Middle East. The agency will provide brands in the Middle East with access to expertise across data, strategy, creative, media, and technology all under one roof. Digitas Dubai will be led by Tony Wazen,… Read More
Project Agora, the native and programmatic advertising marketplace, has launched two ad-experiences — Magic Flip and Magic Quiz. Magic Flip and Magic Quiz come in a cost per engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads… Read More
Omnicom Media Group (OMG) has named Philippa Brown as the CEO of PHD Worldwide. Ms Brown, who joins PHD from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who was recently named Group CEO, Omnicom Media Group APAC and EMEA. Since… Read More
Havas Media Group has appointed Erin Flaxman, an industry vet with 20-plus years of experience, to the role of Global Chief Growth Officer, effective immediately. Ms Flaxman has been charged with delivering new business best practices for the Media Group, as well as furthering the… Read More
As the industry moves into a generation driven by ecommerce and social media, the shift to online shopping is becoming mainstay. A recent Admitad report shows that the average penetration of online shopping in the world is expected to reach over 63 percent by the… Read More
Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the PR association for the Middle Easy & North Africa (MENA) with a network covering PR and communication across 13 countries within… Read More
HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago. Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly… Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc has named PHD Worldwide’s CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA. As Group CEO, Mr Cooper will be responsible for assuring service standards across OMG agencies… Read More
Landor, a brand consulting and design agency, has seen an unprecedented haul at this year’s Transform MENA Awards. Now in its sixth year, the awards celebrate rebranding and brand development projects across the region, with winners exemplifying best in class work within the field of… Read More
The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More
